Cryptocurrency, NFTs, and Retail: Protecting Your Brand With Trademarks

April 26, 2022

Please join Hunton Andrews Kurth LLP for a webinar:

Intellectual Property and the Blockchain, Part 1

Cryptocurrency, NFTs, and Retail:  Protecting Your Brand With Trademarks

Tuesday, April 26, 2022
12:30 pm ET

It is well-known that a trademark is a word, name, symbol, design, or phrase used to identify and distinguish a product or service, and to indicate the source of the product or service. But, do you know whether your cryptocurrency brand may function—or receive protection—as a trademark? Or how you may use your existing retail brand in connection with an NFT?

In this presentation, the first of a series, we will discuss the intersection of trademark law and cryptocurrency, NFTs, and retail, a collection of seemingly unrelated topics that are growing increasingly interconnected in the digital age.

You can expect to learn about:

  • Cryptocurrency – what it is and how it may be protected by trademark law;
  • NFTs (non-fungible tokens) – what they are, how brands are using them, and related trademark (and copyright) issues;
  • The link between retailers and NFTs; and
  • Best practice takeaways.

Who Should Attend: In-house IP counsel, general counsel, and other legal professionals and brand owners.

Speakers:

  • Sherli M. Furst, Associate, Hunton Andrews Kurth LLP
  • Mayme Beth F. Donohue, Associate, Hunton Andrews Kurth LLP
  • Omid Malekan, Associate in Business, Columbia Business School

 

Hunton Andrews Kurth LLP will seek CLE credit for this program in CA, FL, GA, MA, NC, NJ, NY, TX and VA only. Credit hours are not guaranteed and are subject to each state’s approval rules.

Jump to Page