Hunton Retail Law Resource

The Children’s Advertising Review Unit (CARU) has recommended that Just Play LLC revise its advertising for Daisy the Yoga Goat toy, a plushie that “moves her head, swishes her tail, drinks from her play water bottle, and does downward dog and bird yoga poses.” In its press release about the decision, CARU noted that the 15 second commercial and product packaging could mislead children about what is included with product purchase, how to activate the toy and use it as shown, and misrepresented that the toy could perform in a particular manner. For example, the ad showed Daisy the Yoga Goat with a yoga mat and a water bottle, and implied that they toy’s movement and reactions are automatic.