Advertising Tips for the New Year: A Few Lessons from the FTC’s Recent Enforcement Efforts
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Categories: Advertising & Marketing, Competition/Antitrust, Consumer Protection, Product Liability, Technology & E-Commerce
Most marketers and retailers know that the consumer protection laws require that their advertising claims be substantiated, truthful and not misleading. But the new year is a good time to take stock of advertising campaigns, practices and procedures to make sure they pass muster under the Federal Trade Commission’s (FTC’s) latest guidance. The FTC’s recent enforcement actions provide a starting point.
Tags: Consumer Products, Endorsement, Enforcement, False Advertising, Federal Trade Commission, FTC Act, Green, Marketing Claims, Mobile, Regulation, Social Media, Substantiation
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Authors
- Gary A. Abelev
- Alexander Abramenko
- Yaniel Abreu
- Syed S. Ahmad
- Nancy B. Beck, PhD, DABT
- Brandon Bell
- Fawaz A. Bham
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- Javier De Luna
- Timothy G. Decker
- Andrea DeField
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- Mayme Donohue
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- M. Kaylan Dunn
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- Tara L. Elgie
- Clare Ellis
- Latosha M. Ellis
- Juan C. Enjamio
- Kelly L. Faglioni
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